Great brands and bad translation
Before you take your product to the international market, look at your brand and its marketing strategy. Your brand name and marketing slogans might not translate so well in a global marketplace.
View ArticleOpportunity lies in less obvious markets
It seems obvious: If you are selling a product or service for kids, you need to market to moms, right? Melanie Notkin, founder of SavvyAuntie proves that this is wrong. VERY wrong.
View ArticleThey love you for your potential
A new study by researchers at Stanford University and Harvard Business School show that people are intrigued and seduced by potential more than by past achievements.
View ArticleLonely? Try a co-working space
Co-working space can be great for the independent contractor. You pay a rental fee – whether it’s by the day, week, or month -- and you get human interaction along with professional overhead services...
View ArticleThe Art of Marketing Relationships
Savvy marketers know how to identify important relationships, grow them, and then put them to work for the benefit of both parties.
View ArticleGo Big or Go Home
Too often, many of us fall into the “If it ain’t broke, don’t fix it” mode. We don’t toy with something that is working well enough.
View ArticleProductivity? There’s an app for that.
There are countless apps for all kinds of tasks, but few are useful enough to use day after day to stay organized and productive. I discovered several of these over the past year and they’ve been truly...
View ArticleDoes Your Name Suck?
To celebrate the new year, I’m adding a twist to my blog posts: At least once a month, I’m going to ask three questions of a expert in the field. I’ll be featuring marketing masters from hither and...
View ArticleGood Design: More Science Than Art?
As we learn more about our innate biases, making good design will become more about science and a little less about art.
View ArticleA flex plan for your productivity
A productivity method that’s flexible? Yes! It doesn’t require you to shut off your email, confine your writing to the wee hours of the morning, or create endless sub-categorized to-do lists. It’s a...
View ArticleHave it your way: P-commerce
Participatory commerce is a feature of the big shift that has taken place in the way we sell products and services: No longer can companies and marketers force products on the public – not when the...
View ArticleBeing a better writer
As a writer, I’m always looking for ways to be a better one. It’s not generally the grammar and mechanics I’m worried about but rather ways to be more creative and prolific.
View ArticleDon’t give up on social media
All sorts of data is available for what types of information you should be sharing for the most effectiveness, but the focus should be engagement. That’s why they call it social media.
View ArticleMake your own infographic
Is it possible for a graphically challenged writer to create his or her own infographics? The answer is yes.
View ArticleHire the English major!
With the focus on pushing more people into STEM fields (for the uninitiated, that stands for Science, Technology, Engineering and Math), liberal arts majors have gotten a bum rap over the past few...
View ArticleCreatives will prosper in new tech world
Using creative talent to leverage technology and tell the story in a way that strikes a chord with the target customer was, is, and always will be, key.
View ArticleUsing social media to drive change
The most important thing to remember is why people share on social media: They want to be heard.
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